Lyra Beer

Posted on

Derrick Lin


Agency: A|S Advertising
Project Type: Produced, Commercial Work
Client: Mediterranean Microbrewery Of Crete
Location: Athens, Greece
Packaging Contents: Beer, Drink

Unfiltered and unpasteurised , fresh beer LYRA , can be found in the most beautiful parts of Crete and the Aegean, accompanied by folkloric music and sounds created by the playfulness of the sea on the coast. In such a gulf of Kissamos, the Mediterranean Microbrewery of Crete, handcrafts beer in limited quantities but with plenty of love and passion. Made from pure ingredients, Greek barley, carefully selected hops and highest quality yeast without any additives and preservatives.

The label design was inspired by the shape of the traditional Cretan musical instrument Lyra.