Agency: The Creative Pack
Creative Director: Danielle Kidney
Designer: Paola Ip
Project Type: Produced, Commercial Work
Client: Specialty Cellars
Location: Los Angeles, USA
Packaging Contents: White wine
Packaging Materials: Glass bottle, paper label, printed capsule, display case
The simplistic design focuses on the wine’s provenance – Marlborough New Zealand. The pebble illustration represents the region because the wine has a slight mineral profile due to the unique make-up of the soil.
Texture was added to the printed label design by using a spot varnish on the illustration of pebbles and a custom printed capsule reinforces the name and branding. A tonal color scheme in grey shades was used on the pebble illustrations to convey a natural and calm tranquil feeling.
The aesthetic is fresh and vibrant – a clean blue glass bottle was chosen to reinforce the crisp acidity of the product.
The display case is printed with elements of the label design for a cohesive and streamlined look.
Print finishes such as the spot varnish on the label, as well as a printed wine capsule give this bottle a polished look