Life Easy



Agency: spoondesign
Designer: Spyros Doukas
Photography & Retouching: Math Studio
Hair styling: Andreas & Thanos
Make Up: Dimitra Dalari
Styling : Sofia Kotsikou & Tasos Dimas (Boudoir Βεστιάριο)
Cocktails made by : Sparcky Majik Moaner
Models: Katia Dede (ACE models) Sissy Papatsori, Teodora Bjelica (Fashion Cult Models)
Shooting location : Recipe bar
Bartender : Spyros Vatikiotis
Project Type: Produced, Commercial Work
Client: Delta Foods S.A.
Location: Athens, Greece
Packaging Contents: Juice drink

Life Easy – Juice packaging for professional use

Who says that solutions for the Professional Sector have to look boring and unexciting?

Meet Easy*, a line of juices for HoReCa customers developed by Delta Foods, a key retail player in juice and dairy. Inspired by the sensual pleasure typically connected with the juice regime, we went beyond the obvious and incorporated emotion in our design solution. Centered on Pin-Up Girls and a retro visual language, the EASY line of juices breaks the mold and introduces vibrancy and sensuality in a category typically plagued by bluntness.

* “Easy” (brand and logo) is an existing Delta Foods milk brand for professional use.