WAG Dog Treats

Agency: Asprey Creative
Project Type: Commercial Work
Client: Watch and Grow Pet Foods
Creative Director: Peter Asprey
Client Director: Fiona Lopez
Design Director: Daniel Bonaddio
Senior Designer: Jeremy Smith
Production Manager: Barry Rochford
Location: Melbourne

WAG is a young, ambitious challenger brand in the pet food category, offering a range of healthy dog treats. Owner Jeremy Goldman has big plans for growing his offer and doing things differently to the rest of the pack.

When WAG approached us there was a clear disconnect between their pioneering spirit and flair for innovation, and their on-shelf presence. The packaging just wasn’t delivering a compelling reason to believe.

We worked with WAG to create a distinctive brand positioning based around the idea of celebrating pet hood. The new positioning embodies this vibrant brand – the enjoyment they get from, and bring to, pets, the positivity with which they go about it, and the care and love they put into their product range. The resulting packaging is a bold leap forward for the brand, giving them a strong presence in store that engages with pet owners in a far more emotive way and brings to life all the unique benefits of WAG’s products.