Castel Pujol Altos

Agency: Dizen
Project Type: Produced, Commercial Work
Client: Bodegas Carrau
Location: Montevideo, Uruguay

Castel Pujol is one of the most traditional wine brands in Uruguay. The relaunch of ALTOS line tries to catch the interest of young consumers that looks for elegant and fruity wines. The delicate redesign of the brand and all the new packaging repositioned the line in it´s range.