Hamleys Traditionals



Agency: Ninety Three Design
Project Type: Produced, Commercial Work
Client: Hamley’s
Location: London, UK
Packaging Contents: Traditional Toys
Packaging Materials: Cardboard, stickers

Hamleys (the oldest toy store in the world) were launching a range of products made with sustainable materials, which celebrated the nostalgia of traditional play but with a modern feel, 93 design created designs with this in mind, adding a slight gifting element to the range look, ‘since 1760’ was introduced and highlighted in foil gold to endorse the clients heritage, brown paper gave the range its ethical packaging feel, an applied label shows the full colour product photography in a more premium way, strong pack colours appear on the side faces and are strongly product focussed.