Stoke Beer

Agency: Plato Creative
Project Type: Produced, Commercial Work
Client: McCashin’s Brewery
Location: Christchurch, New Zealand
Packaging Contents: Beer
Packaging Materials: Glass

Background
The craft beer market is crowded and hotly contested by independent breweries as well as brands that have backing from multinational corporations. In order to continue to tell the story of “premium craft brewing”, McCashin’s Brewery looked to Plato Creative to reinvigorate the brand, with fresh packaging across the range.

The solution
The new brand identity has a premium look and feel with black, gold foil and imagery applied extensively across the packaging design including bottle labels, baskets, 12-packs and shippers. It has been designed to tell the story and demonstrate the authenticity of the brand. The content and imagery used across the packaging features the brewery in Nelson.

The results
Stoke Beer packaging has scooped another award with a gold at the 2015 Brewers Guild of New Zealand Awards, the leading beer industry awards for New Zealand. This follows a silver at the Australasian Beer Awards.

“We were looking for some clever thinking that would help position the Stoke range as premium craft beers. Plato Creative’s unique way of working alongside us with its expert team meant we were able to develop a comprehensive solution for the challenge at hand,” says Scott McCashin.