Agency: Squad Ink
Creative Director: Matthew Squadrito, Terry Squadrito
Finished Artist: Christian Andree
Writer: Andrew Georgiou
Photographer: Janyon Boshoff
Paper: Cotone Bianco
Printer: Collotype Printers
Project Type: Produced, Commercial Work
Client: Archie Rose Distilling Co.
Location: Sydney, Australia
Packaging Contents: Tailored Spirits (Gin, Whisky, Vodka)
Squad Ink has created a world first where everyday spirit lovers have the ability to customise their own single bottle of vodka and gin or cask of whisky all from their phone. They even get their name on the bottle.
“We’d been working with Archie Rose Distilling Co. for almost 2 years leading up to it’s launch in Rosebery, Sydney, so we knew everything there was to know about their incredible operation. During a workshop we floated the idea, ‘What if you could customise your own spirit online?’ Will Edwards (Founder), pretty much said ‘Yep, we can make this happen’. We had been following the craft craze with Sydney-siders getting right behind hands on projects like, cheese making, producing their own honey and even beer. This was just the beginning but it was time to take it online and offer a unique consumer experience, available to anyone, anywhere, anytime.
The Tailored Spirits range is a truly bespoke, one of a kind offering, so Squad Ink created packaging worthy of the title. “We were given the green light to go all out, so we produced stunning foiled stamped labels, that feature your customised spirit specifications and even your name on the bottle. We found that people were dying to create spirits for friends so you can now add a lucky mate’s name to the bottle.”