Mr. Hops

Agency: étiquette
Designers: Irmantas Savulionis, Valerija Žilėnienė, Algirdas Orantas
Photographer: Kernius Pauliukonis
Project Type: Produced, Commercial Work
Client: Švyturys – Utenos Alus, UAB
Location: Vilnius, Lithuania
Packaging Contents: Beer
Packaging Materials: Aluminium

CRAFTED FOR AN ORDINARY DAY

Design and branding for a new craft beer that we called ‘Mr. Hops’. Three can designs for three different tastes.

The task was to achieve strong shelf-impact and storytelling through design alone, as no additional communication was planned.

Since this craft beer has a lot of character, we gave it a name to go with its ‘hoppy’ taste, and a ‘beard’ made of hops.