D for Ducray (Concept)

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Agency: Raison Pure
Project Type: Concept
Packaging Content: Dermocare
Location: France

For the 2015 international « Design It Yourself » competition, in association with Pierre Fabre, France’s 3rd largest pharmaceutical group, contestants were invited to imagine the future of the « Ducray Sensinol » dermocare range, aimed at elderly consumers.

Raison Pure created a breakthrough « D for Ducray » concept. The iconic « D inspired » design embodies the brand uniqueness on its key touchpoints : brand identity, structural design, functionality and communication

The jury also included leading packaging industrials : Stora Enso, Sleever International, Siegwerk.

Raison Pure won the top prize of GOLD in the EPDA DIY Competition.