Agency: Sand Creative
Creative Direction: Sean Harvey
Project Type: Produced, Commercial Work
Client: Goody Ales
Goody Ales Brewers: Karen and Peter Goody
Location: Kent, UK
Packaging Contents: Beer
Packaging Materials: Glass

Good Cheer is an award winning Kentish beer from the Goody ales brewery and we illustrated two clinking glasses to celebrate this fact.

The muted warm grey background sets off the two vibrantly colourful sleeves that hint at the eccentric characters celebrating.


What’s Unique?
Simple cost effective printing process using a metallic substrate with matt laminate