Agency: Sand Creative
Creative director: Sean Harvey
Project Type: Produced, Commercial Work
Client: Rabastas – Cesar Kuberek
Illustrator: Chris Mitchell
Photography: Scott Kimble
Location: Kent, UK
Packaging Contents: Armagnac
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing with high build screen and protective varnish
Armagnac is a grape-based spirit with a 700 year old history and is produced in the region it’s named after – Armagnac, in Gascony, Southwest France.
Rabastas is distilled and bottled in Gascony and is inspired by one of the region’s most famous legends, the musketeer d’Artagnan and fellow adventurer – Rabastas the horse.
Great enjoyed straight over ice or in cocktails, the branding shows Rabastas with d’Artagnan in his profile, symbolising the perfect mix.
The simple design sits elegantly on the uncoated textured paper which as been varnished for protection. The logo and the detailed strip at the base of the label have had a high build gloss screen applied. Charcoal black and off whites have been used for the monochrome colour palette. A tamper strip seals the bottle with the phrase ‘L’esprit mousquetaire’ ‘The musketeer spirit.‘ – A spirit of freedom and adventure.