Coxy’s Kent Liqueurs

Creative Agency: Sand Creative
Creative Direction: Sean Harvey
Clients: Katy Newton, Rob Newton
Project Type: Produced, Commercial Work
Client: Mighty Fine things – Coxy’s Kent liqueurs
Location: Kent, England
Packaging Contents: Fruit liqueurs
Packaging Materials: Glass, paper and wax

‘Sometimes the time feels right, the right people and all the right ingredients are all there to create great things’

This is how flavour makers Katy and Rob felt when they decided to create Coxy’s Kent Liqueurs.

Their palette for the perfect combination can be seen in their range of amazing flavours from such delights as Raspberry & Rose or Plum & Cardamom to Strawberry & Chilli and Lavender Gin.

The desire to shake off the dusty ‘back of the cabinet’ image of liqueurs teamed with the unusual flavour combinations lead us to create the brand message ‘Not your usual’. The brand mascot – a combination of the famous white horse of Kent and their pet dog Minstrel’s head, plays with the idea of the unexpected mix and something that is definitely ‘Not your usual’.