Creative Agency: Sand Creative
Creative direction: Sean Harvey
Photography: Scott Kimble
Printer: Liam Sharp
Project Type: Produced, Commercial Work
Client: Shepherd Neame
Brand manager: William Upfield
Head of brand Marketing: Mark Miller
Location: Kent, UK
Packaging Contents: Lager
Packaging Substrate / Materials: Glass, paper
Printing Process: Matt varnish paper with Gold Foil stamping
Shepherd Neame has an established history of producing award winning lagers. They identified opportunities to extend their portfolio into the very top end of the lager market and produce an ultra premium lager.
Cinque, five grain premium lager, combines Shepherd Neame’s brewers’ expertise with the finest quality ingredients, to offer this high end complex lager from Britain’s oldest brewer. Brewed with five different grains, a smoother beer has been created with a more complex flavour, making it unlike any other lager.
Cinque’s name derives from the Norman-French word meaning five and pays tribute to Shepherd Neame’s home town of Faversham, a member of the confederation of Cinque Ports. The Cinque Ports were established in the 12th century to maintain ships ready to defend the nation.
Sand Creative worked with Shepherd Neame initially with naming the lager and then creating the brand identity and packaging, including bottles, cans and secondary packs. Glassware, keg lenses and other barware followed. The design features a five grain motif of Barley, Rye, Wheat, Maize and Rice above the Cinque logo. The background shows a subtle black on black illustration representing a style found on old Cinque port documentation.