Agency: Molivi – Design Studio
Designer: Mári Dimitrouli
Photographer: Fanis Mourtos
Project Type: Produced, Commercial Work
Client: Santorini Earth Goods – Nomikos Estate
Location: Athens, Greece
Packaging Contents: Yellow Split Peas
Packaging Materials: Paper
The brief: What makes our fava unique is that it’s being cultivated in the rocky and volcanic soil of Santorini. Our primary objective, and our client’s aspiration, was to develop a packaging that would manifest a premium style suited to a delicatessen product. At the same time it had to tie nicely with its natural origin. Our product is exportable.
Our Concept: We got inspired by the successive layers and various hues of the minerals found in the soil of Santorini. This became the central idea behind our design, which we then further developed through creating a minimalistic impression of the soil. With the use of a cutout window we integrated the product in our visual, like a piece of earth, the earth of Santorini.
What we did: Branding & Packaging, posters displayed on exhibition stands. A series of products based on the same visual identity will follow.