Valio Play

Derrick Lin


Design Agency: Super Tuesday
Creative Director: Yashar Niknam
Designer: Carl Du Rietz, Andreas Damberg
Project Manager: Simon Kamras
Production Manager: Charlotta Bengtsson
Project Type: Produced, Commercial Work
Client: Valio
Location: Stockholm, Sweden
Packaging Contents: Dairy

Valio Play is a new diary brand for the Finnish market. With Play, Valio is (obviously) targeting younger people with the aim to create an active, exciting and different brand. Super Tuesday has created the brand identity and packaging design. The idea was to build a brand around different vibrant and interesting characters. These characters are now being used in different kind of communication.