Design Agency: Atomicdust
Creative Director: Mike Spakowski
Designer: Katie Werges
Writer: Jazzy Loyal
Illustrator: Adam Koon
Account Manager: Erika Cruse
Project Manager: Christen Ringhausen
Photographer: Rob Rosenwinkel
Project Type: Produced, Commercial Work
Client: Better Life
Location: St. Louis, Missouri, USA
Packaging Contents: Cleaning Product
Packaging Materials: Plastic, Paper
After a hugely successful appearance on ABC’s “Shark Tank,” Better Life Natural Cleaning Products were preparing to bring their amazing, non-toxic cleaners to more stores and more people. The brand hired Atomicdust to create fresh new packaging – packaging that was more consistent, easier to read and understand, and, of course, fun.
On every bottle, a clean, pristine swoosh cuts through vibrant colors to reinforce the power of the products to cut through grease, grime, and dirt. Irreverent illustrations demonstrate the versatility (and personality) of each product. Unscented offerings come in a crisp white. Consumers can easily find the list of plant-derived cleaning agents and natural scents, as well as the harsh chemicals the brand never uses.
The design revamp has created more consistency across the entire line, helping people recognize the full family of Better Life products, and how well they all work together.