Derrick Lin


Creative Agency: Moniker SF
Project Type: Produced, Commercial Work
Packaging Content: Sparkling water beverage
Location: San Francisco, CA, USA

Moniker worked with the team at Coca-Cola to develop a new visual identity and packaging system for DASANI® Sparkling. Our strategy sought to elevate and simplify the brand by creating a clean and sophisticated look and feel. We streamlined the entire system including logo, typography, color palette and packaging to enhance shelf impact while maintaining a strong connection to the parent brand.