Frootloops (Student Project)

Derrick Lin


Designer: Prachi Deshingkar, Shikha Kanakia
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging
Location: India
Packaging Contents: Cereal

Frootloops is the preferred choice of breakfast for children all over the world. This packaging solution hopes to translate the delight and vibrancy of the doughnut shaped cereal, to its appearance on the shelf. This extends to the experience on the breakfast table as well, making a Frootloops breakfast a treat for the child’s eyes and taste buds!

Please note: Kellogg’s Frootloops has not reviewed and does not endorse any products, concepts or viewpoints expressed in this project.

What’s Unique?
Children are our users but their mothers are the ones who make purchases. Our package had to please both of them. In the process of finding a common ground between the two, our package has a unique shape with transparent slots to see its scrumptious contents, and along with it there are illustrations for the mother to see how buying this pack would benefit her child’s health.

There are also illustrations of a hungry Toucan (mascot) who starts getting full as he gobbles up the yummy loops. The flap of the packaging resembles Toucan Sam’s beak.