Marcella’s Authentic Mexican Tortilla Chips

Design Agency: Design Happy
Designers: Will Jones, Richard Bray, Jon Plumb
Project Type: Produced, Commercial Work
Client: Marcela Flores
Location: United Kingdom
Packaging Contents: Tortilla Chips
Packaging Materials: Foil Bag

The Brief
Marcela was keen to inject a little Mexican spirit into her tortilla chips brand. The key was to ensure our designs clearly communicated the authenticity of her product so she could attract real foodies.

Our Approach
The streets of Mexico are ablaze with striking graffiti that draws inspiration from native imagery, pop culture and futuristic designs. We took some of these influences and crafted a design centered on the indigenous Mexican peyote flower. Lively colours, mixed with geometric flowers, sunbursts and modern curlicue fonts created an enticing brand, rich with Mexican flavour.