Design Agency: Funky Business® — Branding Agency
Creative Director: Michail Ankudinov
Art-director: Ilya Tumaikin
Designers: Albina Khasanyanova, Konstantin Simonov
Illustrations: Eugene Trubaeva
Project manager: Anna Raskova
Project Type: Produced, Commercial Work
Client: First Crafting Cosmetics Company (Ekaterinburg, Russia)
Location: Ekaterinburg, Russia
Packaging Contents: Natural cosmetic
Packaging Materials: Plastic, Paper, Foil
Agency Funky Business completed work over new brand line of shampoos, shower gels and liquid soaps.
Natural cosmetic Cornica is the result of research of cosmetic and medicinal properties of wild herbs, berries, fruits, shrubs, roots of Siberia, Sakhalin Island, Russian Far East, Altai, Karelia, the Caucasus and the Ural Mountains. After studying more than thousand of doctor’s homemade cosmetic recipes of XIX–XX centuries was created “Golden series of Russian medicinal herbs” on the basis of which the line of body care products was created.
The agency’s task includes all the stages of creation and output of a new product “on the shelf”, market segmentation, creation of brand platform, verbal identification (naming, tagline, tone), creation of the package and its consumer’s test.
The style of illustrations emphasizes and tells the consumer about naturalness of the product. Color and composition allowed to rebuild and highlight the label in store space.
Cornica brand is for those who appreciates aesthetics and naturalness in all that surrounds them.