Old Dominick 150th Anniversary

Design Agency: Thoroughbred Spirits Group
Creative Director: Benjamin Carr
Managing Director: Scott Schiller
Strategy & Brand Development: David Large
Project Type: Produced, Commercial Work
Client: Old Dominick Distillery
Location: Chicago, IL
Packaging Contents: Bourbon Whiskey

This 150th Anniversary bottling of 8 Summers Old Bourbon Whiskey is all about celebrating the man behind it all, Mr D. Canale. Canale was an Italian-American immigrant who founded D. Canale & Co in Memphis, Tennessee, which grew to become the largest distributor of produce in the Southern United States.