Fruit Snacks

Design Agency: Kind
Project Type: Produced, Commercial Work
Client: Albina Snacks
Location: Malmö, Sweden
Packaging Contents: Candy

Kind developed a design concept for Swedish snacks brand Albina Snacks. Its identity is filled with rich natural imagery from fresh fruits forming the capital letter for each unique flavour. The new product line “Fruit Snacks” is a 100% organic candy, made from pressed dried fruit with no added sugar. The idea is to launch a more healthy and natural alternative to traditional candy with three main flavours; strawberry, blueberry and exotic. Since the product is made from nothing but fresh fruits the design is based on the same concept, making nothing but fresh fruits the star of the show.