Black Bear (Concept)

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Creative Agency: Chiapa Design
Desingers: Rodrigo Chiaparini and Mari Silva
Project Type: Concept
Location: São Paulo, Brazil

The creative concept of the brand uses the link between the salmon and the bear food chain, presented here by a chef that signs his food creations.

The tipology for the main name transmits strength and modernity, unlike the one used to target the products that follows a clean and sophisticated line.