Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Finca Sophenia
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Bottle Glass
The name (Anti) Synthesis was given because in contrast Synthesis (another wine cellar), which synthesizes all the best attributes of several quarters of Finca Sophenia. This wine comes from a single “spot” of the farm and is a wine that comes by accident under a failed attempt to implant
AntiSynthesis is a transgressor wine with a character of innovation that reflects the quality of Finca Sophenia above all things, even to fail the graft.
To design the main character is the letter “A” AntiSynthesis this letter is made up of different colors VINEYARDS clusters showing the fusion of these two strains in the same illustration as reproduction of what happens in the vineyard, in its reality.
The label Shows the fusion of these two strains in the same illustration as reproduction of what happens in the vineyard.