New Dawn 18 Year Rum

Derrick Lin


Creative Agency: Kingdom & Sparrow
Project Type: Produced, Commercial Work
Client: New Dawn Traders
Location: UK
Packaging Contents: Rum

After working with New Dawn Traders on their brand identity and logo, they asked us to breath some fresh air into their rum label design. As their rum is sailed over in their tall ship from the Caribbean, we knew it needed a very unique and spectacular label, bringing out the journey of the rum and the incredible ethos of New Dawn.

We developed a highly detailed and ornate illustrative rum label, harking back to the golden age of sail and shipping rum, spices and chocolate from far flung lands. Bringing in the phases of the moon, flying fish, and of course the Tres Hombres tall ship on which the bounty is exported.