Kukabara

Creative Agency: Runway Branding
Creative Directors: Andrew Nadvorskiy & Konstantin Dvornikov
Project Type: Produced, Commercial Work
Client: Ladoga
Location: Moscow, Russia
Packaging Contents: Wine

RUNWAY BRANDING specialists have developed the naming of the trademark and the design concept for the entire Kukabara product line.

Kukabara is a new trademark of wine produced by ANGOVE FAMILY WINEMAKERS, the oldest family-owned winery in Australia.

The winery is located in Riverland, South Australia. It is successfully managed by the Angoves family – the third generation descendants of the founder.

The core element of the design concept is the kookaburra bird sitting on a branch of the Eucalyptus tree. The label style originates from the drawings made by the Australia’s aboriginal inhabitants. Delicate and faded background “lightens” the overall visual solution and helps to put emphasis on the bright bird pictured in opalescent colors. The outstanding spot solutions of differentiation zones draw attention to grape varieties and highlight the up-to-date nature of the product.