Creative Agency: Runway Branding
Project Type: Produced, Commercial Work
Client: Barrister Spirits ltd, UK.
Location: Moscow, Russia
Packaging Contents: Gin
The branding agency has developed the design concept for a new gin trademark owned by Barrister Spirits ltd, UK. After the name for a new brand was discussed in the famous Baker street in London, it was decided to use “Barrister” as the best way to communicate the true gin nature – AS COLD AS STEEL. The design concept is based on two aspects of the product.
The first aspect: barrister is a high-level category of British lawyers who are in a privileged position and enjoy special financial benefits.
The second aspect comprises the peculiar, separate distillation features of Barrister gin composition. In order to emphasize the taste and aroma of herbs in the Barrister’s formula, the aromatic spirits are first produced from each ingredient separately, and then blended according to the classic English recipe: juniper berry, fresh lemon peel, coriander, cinnamon, caraway, anise and cardamom.
Therefore, the Barrister gin displays the two aspects mentioned above, with the overall vintage style, aristocratic spirit, snobbery in its positive sense, pharmacy-like accuracy and English preciseness. The new gin trademark was developed at the request of Ladoga Group – one of the major distributors of foreign spirits.