Designed by Laurent Varlet Design & Illustration
Project Type: Produced, Commercial Work
Location: Chicago, USA
Packaging Contents: Wine
Packaging Materials: Aluminum, Corrugate

Backpack Wine Co. needed packaging that would have great impact at shelf and look premium while keeping things light-hearted. We took inspiration from materials traditionally found on a backpack (patches, zippers, mesh, buttons) to develop a bold, graphic pattern that could be leveraged across the packaging and identity.