Madrid, Spain

Graphic Designer: Manuel Ordax
Project Type: Produced, Commercial Work
Client: Pata Negra Spain
Location: Madrid, Spain
Packaging Contents: Cava – Sparkling Beverage (Champagne style)
Packaging Materials: Plastic, Glass

New design for the complete range of Pata Negra Cava, produced in Catalonia. Inspired by Catalan Art Nouveau and its influence on later architecture and industrial design, a fresh and modern concept brings quality to an excellent cava with a view to the international market.

From 1906 to 1910, Antoni Gaudí built the renowned Casa Milà, popularly known as “La Pedrera”, due to its facade formed by blocks of stone. It is an extraordinary example of Modernism or Catalan Art Nouveau. The main entrance, made of wrought iron and glass, fulfills a two-fold function as a door and as a security gate. Its design is organic and suggests elements from nature such as turtle shells, butterfly wings or cell tissues. Its structure allows light to enter and illuminate the interior vestibules that give access to the garage and to the upper floors of the building.

What’s Unique?
its inspiration in architectural elements of “modernism Catalan” (Catalan Art Noveau). Gaudi is a catalonian symbol, as the CAVA, Denomination of Origin from some areas of Catalunya.