Creative Agency: Razorblade Studio
Creative Director: Rachel Odunsi
Project Type: Concept
Location: Cotonou, Benin
Packaging Contents: Hand Cream
Packaging Materials: Plastic
Ndaya is an African skincare brand that believes in the healing properties of the papaya fruit. Their range of hand creams are made with papaya extracts and scented with essential oils like lavender and mint. Ndaya is vibrant and uplifting with affordable price points, to cater to the needs of the young, urban, African woman.
For the packaging, we created a bold signature pattern,inspired by West African textiles to reflect the fun-nature of the brand. The papaya was illustrated in a quirky, geometric form with its color changing to match the color of the essential oil in each tube. The gold outline on each papaya represents a seal of approval/excellence.