Derrick Lin


Creative Agency: Dow Design Ltd
Creative Director: Donna McCort
Designer: Brendon O’Dwyer
Account Director: Rebecca Hamer
Client Marketing Manager: Brigitte Hannett
Pack Photography: Jamie Pettigrew
Project Type: Produced, Commercial Work
Client: Superb Herb
Location: Auckland, New Zealand
Packaging Contents: Fresh Herbs
Packaging Materials: Plastic & Card

Superb Herb – A cut above.
It was all in the name for us. As they say, the name really did say it all. But Superb Herb was hiding its name under a bushel. And green on green is no way to command attention for what is a superb product, so they took our sage advice not to be another green washed brand. The results have been nothing short of spectacular. Blossoming across supermarkets like well-watered herbs in a hothouse, the new look Superb Herb has increased distribution for this innovative fifteen year old business. But more importantly, it has made them the natural, everyday addition to everybody’s shopping trolley.