Creative Agency: Shumi Love Design
Creative Director: Valerii Shumilov
Project Type: Produced, Commercial Work
Location: Moldova, Russia
Packaging Contents: Wine
Packaging Materials: Glass, Paper

The agency was set the task to create a modern and stylish design for a series of Russian wines, which would set the product apart on the shelf and present it as a quality drink, worthy of being featured in a private collection. According to the overall concept of the product, the visual presentation was set in a minimalist tone.

The visual design developed by the agency, fully corresponds to the task set by the client, and features strict and temperate tones. First of all, one should note the minimal set of graphic elements employed in the label, as well as a very conservative color scheme. The main field of the label is divided into two zones – black and white – featuring technical information and the trademark name respectively. An additional color accent is featured in foil stamping, which also serves the purpose of differentiating the type of the drink: bronze foil for red wine, gold – for white. Strict lines, temperate accents, minimalistic color scheme – all these aspects converge in a stylish visual solution for a modern product.