AURA Organics



Creative Agency: Cursor Design Studio
Art director: Apostolos Tsiovaras
Illustrator: Victor Gountaras
Photography: Michael Koronis
Project Type: Produced, Commercial Work
Client: AURA organics
Location: Larissa, Greece
Packaging Contents: Dried organic plants
Packaging Materials: Paper

Logo and packaging for organic aromatic plants.

We designed the logo inspired by the location of the fields (Aura, Farsala) and the surrounding beauty. The abstractional synthesis is based on geometrical shapes, full of symbolisms: earth, sky water, the four elements of nature and the life giving sun are all present to offer their ‘’aura’’. Protagonists of the packaging are the linear one-dimensional illustrations, designed in their detail in order to represent the plants with simplicity and fidelity.