Bread’n’Roll

Creative Agency: PRIM PRIM studio
Art Director: Miglė Vasiliauskaitė
Designer: Kristina Liaudanskaitė
Project Type: Produced, Commercial Work
Client: Biržų duona
Location: Vilnius, Lithuania
Packaging Contents: Mini grissini bread sticks

Various flavours crispy mini grissini bread sticks for middle-income audience’s everyday use. Product is youth-oriented, but intended for the masses.

The aim of design was to create an exceptional, attractive and witty packaging, that would be eye-catching and understood by majority at the same time.

Each package represents different, comical and unexpected situation. A distorted scaling emphasizes an enlarged bread stick or its ingredient which contrasts with substantially reduced small humans – the situation actors.

Illustrations style is naiveand resembles doodles. Each package has a different colour that represents the best its flavour and main ingredients. This creates a warm and cosy impression, at the same time maintaining a feeling of dynamism, freedom and youthfulness.