Lidskoe 140

Creative Agency: AIDA Pioneer branding & creative agency
Designer: Margo Konovalova
Photographer: Gregory Livshits
Project Type: Produced, Commercial Work
Client: Lidskoe beer
Location: Lida, Belarus
Packaging Contents: Beer
Packaging Materials: Glass

“Lidskoe 140” is a limited edition beer brewed in honor of the 140th anniversary of the company. It is based on the old recipes of the 19th century.

Within the project we created logo and bottle (shape and design).

The basic idea was to create a unique bottle. The shape repeats authentic bottles of the Nosel Pupko brewery, from which “Lidskoe beer” traces its history. The logo combines key visual elements of the brand: crown, establishing year, stylized hop and typography. The selected style is based on technical features of embossing technology.

The result is a modern product with historical backgrounds.