Creative Agency: Chiapa Design
Creative Director: Rodrigo Chiaparini
Creative Assistant: Mariane Silva
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass Sleeved Bottle
Premium Extra Virgin Olive Oil produced in Portugal with organic olives and cholesterol free. The creative concept presents the chicken as the protector of the olive trees, demonstrating the care with the product since its plantation. The name creates a hook between the protective chicken and the main raw material of the product. The contrast of white, black and gold accents reinforces the premium aspect of the product.