Designer: Kateryna Zabusova
Project Type: Student Project
School: Ladislav Sutnar Faculty of Design and Art of the University of West Bohemia
Course: Graphic design
Location: Czech Republic
Packaging Contents: Food
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing
Ray`s pizza box design is a student project. It was completed at the Ladislav Sutnar Faculty of Design and Art of the University of West Bohemia. Visual style of this company was redesigned specifically for this project. The box has a simple construction and doesn’t need glue to be assembled. The top of the box is wider than the bottom and allows to put boxes on one another. The box is completely flat when it`s opened. The key element of the design is a cutted out logo attached to one flap of the box. The variable decorative element is also an integral part of the design.
What makes Ray`s packaging unique is a fact that it doesn’t have a typical pizza box construction. The big logo on one of the flaps is also an uncommon element of design that creates individuality.