Julio Leónidas Aguirre 154, M5500AWB Mendoza, Argentina

Creative Agency: Caliptra Estudio
Project Type: Produced, Commercial Work
Client: Durigutti Winemakers
Location: Argentina
Packaging Contents: Wine
Printing Process: Offset Digital

“Looking for Balance”
The color, as a communicative and distinctive element, is one of the major protagonists of the packaging. It possesses a refined, simple and elegant image, yet youthful. The packaging presents a solid and powerful baseline work, with the emphasis on a different and studied color for each grape variety. The said color, which at the same time highlights the cap as a hierarchical element, works as a clear emphasis and conveys the message that, independently from the chosen variety, it features the same quality as the other wines.