Derrick Lin


Creative Agency: Be:Do
Project Type: Produced, Commercial Work
Client: Inuiq beer
Location: Ourense, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Offset

Iniuq is the dream of a family company, that launches to the local market this artesanal beer.

The name, provided by our clients, comes from the pronunciation of “Unic” but from the first time that we heard them, it reminded us to the Inuits (the skimoo tribe. We thought that the simile is perfect, because beer usually drink cold, so we used an skimoo icon for the label, but with an special detail: We print part of the graphic with thermocromatic ink so when the bottle reaches 6ºC the face and the sentence “cerveza fría” (cold beer) appears in view of the beerlover.

Why 6ºC? is the optimum temperature of consumption reported by our client.