Creative Agency: Yusuke Taguchi Design
Project Type: Produced, Commercial Work
Client: Kiyoi Inc.
Location: Wakayama, Japan
Packaging Contents: Body wash towels, Cleaning cloth
Packaging Substrate / Materials: Paper
Printing Process: Offset printing
KIYOI 清い = “clean, clear, pure” in Japanese.
A local textile company of Wakayama had kept this base concept to itself. We started to growing the brand that keep cleaning and body-care make your life KIYOI.
Product developments of body wash towel and kitchen cloth more than 100 peaces, from the packaging design to the general art direction, and the interior design planning for the first shop, designed them totally. All products are made in Wakayama, Japan.
For interior design, We designed how to sell the various kinds of material products and it can be displayed together with the product package.
We adopted a method of folding the fabric in a triangle shape that it stirs up you want to touch with your fingertips. You can taste the tactile sensation of various kinds of fabric materials as a specialized store. In graphics, we designed the icons in order to inform a softness of the fabrics, the foaming parometer, and the illustration of a suitable situation.