Primal Joy

Creative Agency: Hills Design
Project Type: Produced, Commercial Work
Client: Primal Joy
Location: UK
Packaging Contents: Paleo gluten free bars and snacks

Redesign for Primal Joy brand – handmade paleo & gluten free snacks.

These healthy products are good for the body and so our redesign reflected this with a heart shaped symbol merging the company’s initials in a unique way. The impact of this on a clean white background makes the range easily identifiable. Splashes of vibrant natural colours are interspersed throughout the range, helping to catch the eye of consumers and differentiate the products in a very competitive market.