Asante Tea

Designer: Jamal Akbarov
Project Type: Produced, Commercial Work
Client: Asante
Location: Tashkent, Uzbekistan
Packaging Contents: Tea
Packaging Substrate / Materials: Plastic , Paper
Printing Process: Flexography, digital printing

My task was to create packaging for tea. Product was created for local market of Uzbekistan and is originally from Kenya. I researched packages of competitors and decided to allocate this product. I used a stylized face of African girl (Tribe). I wanted to create packaging which would show Kenyan culture. Image of face allocates new brand and makes product more visible