Las Hermanas · Pimentón de la Vera

Derrick Lin


Creative Agency: Cabello x Mure
Project Type: Produced, Commercial Work
Client: Las Hermanas · Pimentón de La Vera
Location: Spain
Packaging Contents: Smoked Paprika

We redesigned the brand and packaging for ‘Pimentón de La Vera Las Hermanas’ product line. The packaging had to match up to very high quality products with appellation of origin. While the original designs presented the product in black tins, we wanted to give them much more vivacity in order to clearly stand out the three types of smoked paprika the brand offers. We took advantage of the metallic finish in the tins to light colours and redesigned the brand with a new illustration.