SE General Blake

Derrick Lin


Creative Agency: Frestonia
Creative Director: Roberto Quiñones
Project Type: Produced, Commercial Work
Client: Grupo Valdecuevas
Location: Madrid, Spain
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Sleeve, Canister

Inspired by the exploits of General Joaquín Blake, founder of the Spanish Army, this original packaging represents military clothing. It is a tribute to the battle of El Moclín , fought on the fields where olive trees grow now with this exclusive oil is produced . A Castilian wasteland where peace fills the air. A peace marred in 1808 by that battle, which was settled with the defeat of the Spanish Army. Right now, it is strange to imagine troops on these same lands.