Creative Agency: FormNation
Photographer: Lisa Klappe
Stylist: Alissia Melka-Teichroew
Project Type: Produced, Commercial Work
Client: Syntonics
Location: New York, USA
Packaging Contents: hair care products
Packaging Substrate / Materials: plastic

NYC-based, Dutch design firm FormNation ( has just completed a visual design rebrand for hair care brand Syntonics. Syntonics is a holistic hair care system that was founded on the blending of science and nature and combines the very best from both nature and developments in science to treat hair from the inside out.

FormNation’s focus for this project was to create a design that tells this story. They did this by turning Syntonic’s identity into a more modern, refreshed version of a scientific botanical illustration book. Using watercolor images in softer color palettes to allow the beauty to shine through juxtaposed with bold typography creates a sophisticated, young and vibrant look for the new design. FormNation is taking care of the total rebrand, including packaging, collateral, corporate identity and their digital presence.

What’s Unique?
Design inspired by scientific botanical illustrations to create a modern, fresh look.