Wroasters Coffee



Designer: Marcin Szmidt
Project Type: Produced, Commercial Work
Client: Etno Cafe
Location: Polska
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

ETNO CAFE is one of the largest coffee manufacturers in Poland. Wroasters is sub-brand located in one of the biggest polish cities – Wroclaw. Coffee packaging was a little boring, so i decided to go different way. I created characters, which are captured with coffee situations. They are fitted to roots of country, where the coffee seeds are from. I used typography, where i mixed uppercase and lowercase letters. That aesthetic measure made really nice and flowy character. I used a lot of colours to match name of coffee with character, situations and coffee brewing methods.

What’s Unique?
illustrations, which are simply different, than others coffee packaging. They’re about tasting, about occasions, and about people, who loves coffee.