BOLDANIC — Naturally Strong Packaging


Verona VR, Italia

Creative Agency: Happycentro
Project manager: Federico Padovani
Art director: Federico Galvani
Logo & Graphic Design: Giulia Valentinuzzi
Project Type: Commercial Work
Client: Boldanic LLC
Location: Brooklyn, New York
Packaging Contents: Bottle labels and cardboard box
Printing Process: Offset printing

Boldanic is a Brooklyn based company in the dietary supplement business for athletes.

We’ve been asked to design brand logo, corporate identity and packaging of its two first products: Ecdynize and Exubol. We decided to work with simple geometry shapes, combined in a refined yet dynamic layout. Dynamism comes from polygonal shapes floating onto packs, which themselves come from developing brand logo structure.

The structural field that contains the logo reveals the shape of a thunder in counter-form, symbol of the power these products would supply to their users.