Chrysi Vidra

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Creative Agency: Kommigraphics Design Studio
Project Type: Produced, Commercial Work
Client: Domaine Glinavos
Location: Athens, Greece
Packaging Contents: Tsipouro (Greek pomace brandy)
Packaging Substrate / Materials: Glass
Printing Process: Digital printing, Hot foil stamping

Domaine Glinavos objective was to reposition its well known aged Tsipouro “Grand Reserve” with a new brand name – Chrysi Vidra (Golden Otter), inspired by the concern of the owner for the near extinction of the species of the small animal which, until a few years ago, found refuge in the wetland of Ioannina

Its singular distinctive taste, due to the two-year aging of the extract in oak barrels, as well as its intense bronze color, is embraced by the label design aiming at communicating to the consumer the nostalgia and formality of a document from an old newspaper – announcing the disappearance of an important person. Meanwhile, the printing technology accompanying the label delivers the appropriate value and seriousness suited to the particular product.

What’s Unique?
The special colour this Tsipouro has by the two-year aging of the extract in oak barrels.