Freshness (Student Project)

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Designer: Amalia Zachou
Project Type: Student Project
School: Technological Education Institute of Athens
Course: Graphic Design
Tutor: Vangelis Hatzitheodorou & Katerina Mpazina
Location: Athens, Greece
Packaging Contents: Candies
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

This project was created for the course “Packaging Structure” of the Graphic Design Department of the Technological Education Institute of Athens. The purpose was to create a packaging design for a series of candies. The briefing indicated that the target group of this product is between the ages of fifteen and forty. The series of candies is called “freshness” and consists of five flavors: lemon, strawberry, peppermint, vanilla, and orange. The illustrations used for the packaging were created so as to represent each flavor and in order to give a jovial tone to each product.